Matt Hranek, the founder - "Why you may ask? Why a men’s print magazine when we are witnessing the demise of print publications daily? Well, part of the answer is—I like print. I like the tactile page, how ink takes to paper, thoughtful graphic design, how imagery is viewed as light reflects off the page—not backlit from a screen. Magazines don’t need batteries, a cord, or a charge, and they usually survive a spilled cocktail (or a few) at the pool. The other reason? I have waited too long for something like this to come around."