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Our Story

It all started in February of 2019 with a dare, an excessive amount of bourbon and a deep belief that retail stores are not dead (and... YES, we still believe this, even in 2020). 

We believe that shops, more than ever, needs to be a place of discovery, great conversations, finds a common ground with it's customer (ours is the love of being near water) and gives back to the community it exists in... 

In 2019, that dare led us to open our first beach shack in Sea Girt, NJ... Of course we named it "the GIRT".  The side hustle was now real, plus we never back down from a dare...

After our first summer season, we found our second location in Hoboken, NJ... and Dune + Salt was born in November of 2019... "West Coast of the Hudson"

Our stores are about:

  • Coastal Vibes on Tap
  • Ethically and Sustainably Sourced Goods
  • Mostly Made in America 
  • Locally Sourced 
  • Brands That Give Back, Better Your Hood

Though we were forced to close our doors for most of 2020, in November we opened our third location in Bay Head, NJ... "Head of the Bay". 

We've tripled down on our belief that shopping local is not a trend, it's the only way...

We went from fun "Side Hustle" to these stores being our "Main Muscle", from two guys looking to pull off a store opening, to two families going all in...

Thank you for allowing us to share our story with you and always remember...  

If You Can't Fun, Don't Show Up...

✌️❤️🌊

Dune + Salt