Collection: La Paz

 La Paz is a menswear label inspired by the Atlantic, its people and traditions. We work in a straight relationship with some of the best local manufacturers, crossing their knowledge with a single approach to the design and the making of timeless and durable goods.

PAZ means PEACE in Portuguese and, from day one, that’s what’s behind the spirit of the project and the relationship they want to have with their crew, partners, customers and the planet, which we hope we can help to keep in good shape for the future generations.

HOW IT STARTED — As soon as they decided to put the brand together, they started to do some research and during that process we have identified some very interesting garments linked with specific areas of the country, like the Nazaré shirts, the “capote” from Alentejo, or the wool jumpers and socks from Serra da Estrela. We found out amazing designs sometimes made with anachronic fabrics and vice-versa, so we started wondering about the possibility of giving them a new life. At the same time we were also visiting some old factories and archives where they found amazing stuff and slowly started to learn about the production possibilities, so everything developed from that point.