Maria Cher

María Cherñajovsky is the creative mind and founder of MARIA CHER, her eponymous label which began its journey in Argentina and has grown to enjoy a global presence. A European legacy interwoven with the landscape of Buenos Aires, María's hometown, underpins a collection of elegance and spontaneity. María's intuition powers her vision to create clothes that balance a dichotomy; effortless yet extraordinary, eclectic yet understated. Layered and personal, her designs speak of immediacy, instinct and sensuality.